The neighborhood oldest inhabitants remember an Army bicycle factory during the First World War. The history of the different warehouse complex has experienced many changes over the past century. The desire in common to renovate and open new directions.ĭuring the years when the first Superstudio closes in Florence, the new Superstudio in Milan opens, at the service of image and creativity at large. The name of "Superstudio" is a tribute to the founders, Flavio Lucchini and Gisella Borioli, to Superstudio's Florentine avant-garde architect friends, who in the 70s brought up a revolution in the radical architecture field, investing also in design, fashion and other fields. The via Forcella "Superstudio" is considered by everyone as "the citadel of image", located in the wide courtyard warehouse area between number 7 and number 13 of via Forcella.